NAME: ALADEMERIN SUSAN

MATRIC NUMBER: 18/MHS06/013

COURSE: AFE202

COURSE TITLE: FOOD PRODUCTION AND HEALTH AWARENESS

VEGETABLE FARMING BUSINESS PLAN
[Alademerin Susan]
[alademerinsusan@gmail.com]
[08012345678]
[www.A4vegegardens.com]

INDEX
•	EXECUTIVE SUMMARY
•	COMPANY OVERVIEW
•	PRODUCTS AND SERVICES
•	EXECUTION
•	OPERATIONAL PLAN
•	FINANCIAL PLAN

EXECUTIVE SUMMARY:
A4 Gardens is a licensed commercial farm based on the outskirts of Abuja, Nigeria. The farm leverages on greenhouse farming to cultivate vegetables to locals through social media platforms and flyers. A4 Gardens is well-positioned to be a leading vegetable farm in Abuja as the owner has a very large background in farming.
COMPANY OVERVIEW:
Mission: A4 Gardens makes is a primary responsibility to produce healthy greens for the community.
Philosophy: A4 Gardens values its relationship with its employees and customers and thereby makes it a priority to ensure excellence in the quality of its production.
Vision: A4 Gardens envisions itself to be a leader in vegetable farming using various techniques to lead in the organic farming business.
Type of Industry: Agriculture
Business Structure: Sole Proprietorship 
Ownership: Sole Proprietorship, Alademerin Susan
Start-up Summary: The start-up cost of N320,000 shall be provided partly by the owner and partly through a bank loan. This amount shall be used for insurance, farming and farm maintenance and payroll.
START-UP EXPENSES:
Farm Maintenance-N50,000
Advertising-N10,000
Legal Fees-N5,000
Staff Training-N20,000
Insurance- N15,000
Others-N0
Total Start-up expenses-N100,000
START-UP ASSETS:
Cash Required- N60,000
Start-up Inventory-N15,000
Other current Assets-N15,000
Long-term Assets-N15,000
Total Start-up Assets- N105,000
Total Reuirements(Total Start-up expenses + Total Start-up Assets) = N205,000

MANAGEMENT TEAM/ ORGANIZATION CHART
Management Team	Function	Skills	
Alademerin Susan	Farm Management	Communication, analytical skills, initiative and farm knowledge	
Samantha Grande	Store Manager	People's skills, oragnization, time management	

SHORT TERM AND LONG TERM GOALS
SHORT TERM GOALS
-Develop and implement marketing strategies
-Complete fencing of farm perimeter
LONG TERM GOALS
-Engage in sustainable practices
-Become a leader in organic farming in Abuja, Nigeria.
-Be an outstanding vegetable farm in all of Nigeria
PRODUCTS AND SERVICES
Product/Services Description: A4 Gardens will start its growing season in May and in October with multiple crops every two (2) months of the in-season produce. The following will be grown on A4 Gardens:
Spring: Brocolli, Cabbage, Lettuce, Spinach, Garlic and Raddishes 
Summer: Beans, Carrots, Cucumbers, Eggplants, Summer Spincach and Cashew
Fall: Brocolli, Cauliflower, Cucumber, Lettuce,  Chard, Potatoes and Spinach.

Value Propitation:A4 Gardens is a certified organic farm with the lowest prices in the market.
Pricing Strategy: A4 Gardens values a fair value pricing strategy to ensure that customers are satisfied with vegetable products
EXECUTION
Marketing Plans: A4 Gardens is targetting households with earnings that exceed N100,000 in Gwarinpa, Abuja. It willl also focus on providing services that exceed the expectation of its customers by offering farm-to-door delivery services and maintaining a positive atmosphere on the store and farm especially during harvest day and other special occasions.
Market Research: Nigeria is not among the top vegetable producers in the world and A4 Gardens's topmost priority, is to change that fact and make a difference in order to meet the ever rising demands of the country.
The markets are currently driven by families and individuals who prefer organic products and by the hospitality industry in general.
Marketing Strategy: A4 Gardens will actively engage in members as well as the local community by advertising the farm in large areas such as the farmers' markets and business expos. It will also ensure that it will continue its certification for being an organic business.
Marketing Strategy	Activities	Timeline	Success Criteria	
Print advertising	Create flyers and brochures to be posted in local businesses and establishments	February 25, 2021	Increase revenue by expanding the customer base	
Update official website	Update website with information about the farm	As soon as possible	Increase in viewership by at least 10% monthly in the next 10 months	
Social media marketing	Create social media pages and posts related to farming and cooking	February 27, 2021	Meet at least 4000 likes within the first month with increasing audience engagement every month.	

Operational Plan
Location and Facilities
The following shows the firm plot: 
Spring Crop	Fall Crop	Summer Crop	

The following shows the floor plan of A4 Garden:
OFFICE
SPACE	STORAGE	
   CAHSIER	VEGETABLE 
DISPLAY
AREA	

FINANCIAL PLAN
ASSUMPTION:
The financial forecast is based on the current trend in vegetable farming in Nigeria, assuming that there are no drastic policy changes, natural disasters or sudden economic downturns.